SXSW Austin

March 2008, Sunday

11:30am – 12:30pm

Room B

From Frustration To Elation: Getting Emotional By Design

Why do users form relationships with some products over others? What makes people develop feelings for software (good and bad)? We'll show practical ways to make your application more appealing to your users avoid creating abusive relationships, and discuss what it means to practice responsible design... Read more »

Presented by

Dan Rubin Black Seagull/Sidebar Creative
Dan Rubin is a published author and speaker on user interface design and web standards development.
Eris Stassi Awesome, Inc.
Eris Stassi is an interface and interaction designer with a personal mission for better living through responsible, meaningful design.
Didier Hilhorst IDEO
Didier Hilhorst is an Economist turned Interaction Designer who holds an MA from Interaction Design Institute Ivrea in Italy.

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